
Stitch Your Story
Join Londa's Weekend Workshops for a unique sewing experience with a seasoned designer. Upcycle your fabrics into new creations, making memories with every stitch. In this casual setting, embrace sustainability and creativity, whether you're just starting or already skilled. Let's sew, laugh, and learn together.
Each Handmade Garment is a Memory.
Welcome to Londa's Creative Sewing, where my journey began over forty years ago, evolving from a self-taught seamstress into a celebrated designer in the world of creative fashion. My name is Londa Rohlfing, and I've always been passionate about crafting unique, handmade garments. After starting with my own wardrobe, I furthered my skills with a degree in Home Economics from the University of Illinois, which laid a strong foundation for my path through interior design and managing craft stores, before I fully dedicated myself to custom dressmaking.
In 1988, I launched what became known as Londa's Elegant Creations, focusing on heirloom sewing techniques that reflect my commitment to quality and artistry in fashion. Then, in 1990, I opened Londa's Sewing Etc. right here in Champaign, IL, creating a space where enthusiasts could find the finest fabrics and get inspired to sew, fostering a community around our shared passion.
My innovation didn't stop there; in 2009, I introduced Talking Patterns™, a groundbreaking method that blends visual, auditory, and written instructions to make sewing more accessible and engaging. My designs have been featured in leading sewing magazines, and my appearances on PBS's It's Sew Easy have allowed me to share how I turn simple pieces into high-fashion creations, expanding my reach and influence.
After moving to Jackson, TN in 2016, I've continued to refine my craft in my Sunroom Sewing Studio, where I not only design but also learn and grow with every project. My book, "Sweatshirt Transformations," published in 2012, showcases my approach to transforming everyday items into something extraordinary.
Here at Londa's Creative Sewing, my legacy is about continuous growth, learning, and dedication to the craft of handmade fashion. I've been honored to participate in events like the International Quilt Festival and lead retreats across the country, sharing my journey of creativity and innovation. My story is one of turning the art of sewing into a celebration of personal style and timeless beauty, influencing the fashion world with my vision of elegant, handmade garments. Welcome to my world of creative sewing, where every stitch tells a story.

Londa's Notions
Every stitch tells a story, and I've got the perfect supplies to help you narrate yours. Whether you're piecing together a new garment or mending a cherished heirloom, my carefully curated selection of needles, threads, scissors, and more are here to assist. Dive into my world of sewist supplies where creativity meets craftsmanship, and let me lead you to tools that transform your vision into reality.