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I (Londa Rohlfing) am an avid seamstress and designer. After obtaining my B.S. in Home Economics from the University of Illinois, I worked in interior design, then managed a craft store - and along the way started to offer dressmaking as a way to sell more of the fabric I was selling from my home through Leiter's Designer Fabrics and House of Laird fabrics. That led to publishing my own line of patterns featuring heirloom sewing for women in the late 80's. From there, 1990 found me opening my own fabric store/sewing machine dealership in 1990. Thirteen years later, I decided to 'come home again' - to live the normal life of a non-retail storefront owner, opting for the internet mode of retailing instead. I now offer my 'cherry-picked" top quality needle art-related products worldwide through this website -condensed in early 2009 from 5 more narrowly-defined websites. Along the way, with fashion morphing into a very casual style,I have developed a love for creating very stylish jackets from top quality, comfy sweatshirts. I've published my designs and techniques in first a CD, then a DVD, printed book, and patterns. Recent years have found me traveling to sewing expos, guilds and shops to both sell and to share my 'Creative Sweatshirt Jacket' techniques. Above all, I love most to teach and share my designs and the techniques I've developed. I strive to do that and to offer top quality sewing products with friendly, honest, 'old-fashioned' personal service.
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