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Londas-Sewing :: It's Sew Easy

It's Sew Easy
 





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Thank you so much for your participation in season 100 of It’s Sew Easy. We are currently editing the program.  Both the show and you look fantastic! This was such a new way to tape and we appreciate you being our “first test” of a new concept.  Many of you have already written to me asking about blogging and spreading the word.  We are thrilled to have you publicize the show – but caution you to wait just a little while! The show begins up linking to all Public Television stations on June 30th – this means that this is the first time that stations can really air the program.  In addition, the website is complete on that date (though preliminaries start soon).  We hate to create demand and then frustrate viewers as the stations will not have begun scheduling. The prime time to start blogging and publicizing the show is June.  We have an entire schedule of releases going out now to stations including press kits, postcards, DVD’s, and clips but we don’t want to “unleash” potential viewers until the station is familiar with the program and schedule. 

Here are the pertinent facts for you:

· It’s Sew Easy is available to all Public Television stations on June 30th, 1800-1830 via NETA (The National Educational Telecommunications Association) the program will air for 13 consecutive weeks and then repeat.  Stations can take the show off the satellite and choose when and if to air the show for up to 3 years!

· All Public Television stations can air the program.  When the website is live there will be a station finder – visitors type in their zip code and it will tell them if it is airing locally and at what time.  It also links them to their local station to request the show.

· The show is underwritten by: Brother International, Havel’s Sewing, BurdaStyle, Horn of America, Rowenta, Vogue Fabrics, Original Sewing and Quilt Expo, The Warm Company, Coats and Clark and Blumenthal.   Please support our sponsors by mentioning their products.   In addition Stitch Magazine/Interweave will be promoting the show.

· The other guests that appeared on the show  are:  Linda Augsburg, Bobbi Bullard, Rebecca Cornell, Pam Damour, Colbey Decker,  Shannon Dennis, Gretchen Hirsch , Christy Howden, Stephanie Kimura, Cindy Losekamp,  Valerie Mayen  Gina Moorhead, Nancy Odom, Janet Pray, Trish Preston,  Eileen Roche, Londa Rohfling, Peggy Sagers, Sheree Schattenmann , Suede, Tricia Waddell,  and Angela Wolf.  All of you were wonderful and I hope you will support each other’s companies  too!

· When June comes around – the way to help get the program on the air is to contact your local station and become a member  - and then request the show!  If you have a store or a retailer friend, they can also contact the underwriting department of the station to ask about costs to be a local underwriter.  Though stations love to hear from viewers – we don’t want to start any kind of “campaign”  we just want people who are genuinely interested in the show to  start looking for it and requesting it.

Thank you in advance for any support you can give the show - it’s the sewing community and especially you, our core designers that will be instrumental in making this show a success.

Sincerely,

Kathie Stull

 

KS Inc. Productions

7079 Navajo Trail

Solon, OH  44139

 

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